a multi-brand store under Saturday Company Ltd. in China, approached us in 2014 to design their first flagship location. This space was envisioned as a test lab for concepts that would later be implemented across their nationwide stores. One of the key requirements was creating a design that was not only aesthetically unique but also easily replicable across various regions within a tight two-month fit-out schedule.
We custom-designed and crafted all the furniture, developing detailed manuals to ensure the smooth rollout in stores across China. The brand aimed to merge personalized products, artistic spaces, and integrated online and offline operations to create a dynamic, modern shopping platform. Today, SATURDAY MODE boasts stores in more than 20 cities, including Beijing, Shanghai, Guangzhou, Shenzhen, Nanjing, Wuhan, and Xi’an, offering a diverse selection of shoes, accessories, and designer items.
To keep pace with evolving trends and consumer preferences, we updated the design and furniture model every three years, ensuring the stores remained fresh and aligned with market demands as they expanded across the country.
To see the evolution of the brand, check out Saturday Mode project in my Behance Portfolio were I show all the design process.